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Under Action Plan 2006-07, MSME, Raipur has identified Rice Flakes (Poha) cluster at Bhatapara, Raipur district.This has been taken under MSME-CDP scheme of DI(MSME), New Delhi and detailed diagonistic study report was prepared by Shri J.N. Mishra, Asstt. Director (Chem) after visiting maximum number of units and collecting information / data for the present status of the process, technology etc.

(I). To support the sustainability and growth of MSEs by addressing common issues such as improvement of technology, skills, and quality, market access, access to capital, etc.

(II) To build capacity of MSEs for common supportive action through formation of self help groups, consortia, upgradation of asssociations, etc.

(III) to create/upgrade infrastructural facilities in the new/existing indusrial areas/clusters of MSEs.

(IV) To setup common facility centers (for testing, trainig center, raw material depot, effluent treatment, complementing production process, etc)

The association should be made active and inter unit relations must be improved for common branding for better marketing and export marketing of rice flakes.Technology up gradation is needed almost 100% units for improvement in the quality.Scentific quality control methods be introduced to get better quality white coloured poha products more yield and energy conservation environment friendly,prevention of spreading of burned rice husk ashes etc.Improvement in the area of packaging is needed to almost all units.Education / tranning to the workers are needed.Enterpreneurs are to be educated towards implementation of QUALITY MANAGEMENT SYSTEM (QMS).Promotion of fast units such as manufacturing of mixture, namkeens and other products to be made so as to consume the poha locally.

The diagonistic study report of rice flakes industries situated at Bhatapara, Raipur district of Chhattisgarh State is prepared at the instance of the Development commission (SSI) New Delhi M / O of Small Scale Industry Govt. of India. The report is based on collection of data from majority of the unit and face-to-face interaction with the enterpreneurs, poha mill Association of Bhatapara.
secondary information has also been collected from Indira Gandhi Agriculture University and some other institutes

Presently there are 60 units at Bhatapara (Three units are coming up). Total Annual production capacity of poha at Bhatapara = 1500MTS/Per Annum.The Annual turnover of all the units MTS 200 Corers per Annum.Average Total investment in the unit = 50 Lakhs. Average direct employement per unit = 30. All units are using Rice husk as fuel. Ground water is used for soaking purpose of paddy by all units. Almost all units packing is 40 Kg and 50 Kg. Jute bags / laminated with HDPE or & PP woven sacks. All units are running single shift per day. Financial Assistance from Banks. Almost all units have adopted similar technology.

Markets : Reputation of the cluster for quality product makes it easy to market the product.
Raw Material : Easy availability of Raw Materials with less transportation cost and good quality. "Krishi Upaj Mandi" as fixes price of Paddy by quality of Paddy.
Machinery : Availability of machinery and components required for production in the cluster.
Bussiness Environment : Easy access to the traders and whole sellers and good transportation facilities.

Marketing : There is a good scope for marketing the product both at national and international level.
Energy : The units may switch over to furnance oil based roasters for better work in environment and cost effectiveness, also to improve the quality by controlling process parameters.
BDS : Availability of public BDS in close proximity.
Packaging : Better packaging system of poha including introduction of consumer packs.